Cheers Challenge Championship


As part of APB’s consumer engagement campaign on responsible drinking, The Cheers Challenge Championship was conceived as a finale to a 3-month long online competition which brought together participants from the Asia-Pacific region, from countries as diverse as China, Mongolia, New Zealand and Vietnam.

Held at the external atrium of the Cathay building – the event saw an elaborate setup in the style of an open game show concept – hosted by none other than ex DJ and media personality Daniel Ong and also included a visit by Class 95’s Jean Danker and Bobby Tonelli (as part of a radio live broadcast).

The Grand Champion for the day won a 10 day all expenses trip to the Maldives!