Diageo exhibition booth at TFWA 2011


Comcepts was reappointed by Diageo for the second time in 2011 to design and build their exhibition booth at the Asia Pacific edition for the world’s biggest duty free and travel retail trade show in Singapore.

The brief to our exhibition booth designer for this 120sqm exhibition booth was to ensure that key brands within their luxury category were visible, whilst emphasis was allocated to key brands, which include The Johnnie Walker Blue Label Lounge as well as dedicated displays like Diageo’s World Class Collection and Shui Jing Fang range of alcohol brands. Our designer had also incorporated meeting facilities into the exhibition booth layout for discreet business meetings.

A key showcase at the booth was a full-service World Class Bar helmed by Singapore’s own World Class champion from 2010, showcasing bespoke cocktails using alcohol brands from Diageo’s World Class Collection.