SAESL Official Groundbreaking Ceremony


Singapore Aero Engine Services Private Limited (SAESL) is the only facility in the world to repair and overhaul all in-services variants of the Rolls-Royce Trent engine, including the Trent 900 engine that powers the Airbus 380.

SAESL broke ground for a new two-storey, 12,000 sqm facility extension in Changi, Singapore in 2008 – this new development, to be built with an investment of S$60 million, integrates the existing building and enable growth in SAESL’s component repair capability.

For this groundbreaking ceremony, we worked with SAESL’s PR agency, Grayling Global, in conceptualizing a unique approach, where a traditional Malay Silat performer literally “broke ground” by slashing a printed paper backdrop of the undeveloped site with a ceremonial kiris (or sword) – in doing so, we also “unveiled” the new incoming CEO of SAESL, who then proceeded to reveal the new architectural portrait of the new extension over the original image!