Asia Square awareness roadshows


Working in tandem with our client TBWA, we helped to create an awareness campaign for Asia Square of their new mall and themed food court, with a Balinese theme to it.

The publicity phase of the campaign was to set up a resort styled bamboo hut  booth at Caltex House in Raffles Place, where we gave out free cold towels, bottled water and a chance for a free 10 minute massage to passer-bys.

A week later, we took the booth and set it up again this time in the mall itself, as part of a ‘win a trip’ to Bali photo competition, to create a direct link and continuity between these 2 events!